The Self Med Publisher
Knowledge Publishing Program
Teaching healthcare professionals how to structure, publish and monetize their expertise.
- Amazon Publishing
- AI-assisted writing
- Digital products
- Global distribution
Knowledge. Intelligence. Legacy.
Transforming Specialized Knowledge into Intelligent Experiences.
AI-native products, intelligent healthcare, immersive learning and knowledge platforms designed to transform expertise into lasting impact.
02How I Think
“Tell me and I forget. Teach me and I may remember. Involve me and I learn.”Benjamin Franklin
Technology changes. Learning doesn't.
My work is built on a simple belief: people don't truly understand complex knowledge by reading it — they understand it by experiencing it. Every product I design transforms expertise into intelligent, human-centered experiences that people can engage with, trust and apply.
Every project begins by understanding knowledge before designing technology. My work is centered on transforming expertise into experiences that people can understand, trust and apply.
03The World Is Changing
Knowledge is no longer limited by books.
It can now become intelligent, interactive and scalable — traveling through systems people can use, feel and trust.
- Artificial Intelligence
- Knowledge
- Experience
- Products
- Legacy
04What I Build
Six ways knowledge becomes usable.
- 01
AI-native Products
Building intelligent products powered by AI and human expertise.
- 02
Healthcare Intelligence
Designing digital healthcare experiences that improve outcomes and build trust.
- 03
Scientific Storytelling
Communicating complex ideas through visual clarity and narrative.
- 04
Publishing & Legacy
Helping experts publish, educate and build long-term authority.
- 05
Immersive Learning
Transforming complex knowledge into immersive and engaging learning systems.
- 06
Knowledge Engineering
Structuring scientific and technical knowledge into scalable digital solutions.
Knowledge is becoming intelligent.
Healthcare is moving beyond digital records and static protocols. Artificial Intelligence enables knowledge to become continuous guidance, creating better experiences for both patients and healthcare professionals.
05Featured Project
MAYA is not a chatbot. It is an AI-native healthcare experience.
Built around trust, patient guidance and preventive care — clinical knowledge becomes continuous support along the entire patient journey.
PRESIA
Turning preventive medicine into an intelligent, continuous experience
MAYA
A trusted companion that guides patients and supports clinicians
- Problem
- Clinical Knowledge
- AI
- Patient Journey
- Impact
MAYAHow can I help you today?
PatientI would like to understand my risk for heart disease.
MAYALet's analyze your health data and create a personalized plan.
78
Risk score
+41%
Adherence
3
Early flags
06Featured Project
Turning surgical knowledge into immersive learning.
This project is not about devices. It is about how specialists learn: knowledge becomes simulation, simulation becomes confidence, and confidence changes how medicine is practiced.
- Knowledge
- Simulation
- Learning
- Confidence
- Medical Education
- Human Experience
07Knowledge · Publication · Legacy
Knowledge only creates value when it can be shared.
Knowledge becomes truly valuable when it can educate, inspire, scale and preserve expertise across generations. This philosophy connects every project presented on this website.
One ecosystem
The Self Med Publisher, TTD.Design, medical publications, Amazon and Neto Virtual are not separate ventures. They are one continuous system for turning expertise into products that educate, scale and endure.
Explore the book on Amazon
Thieme Medical Publications
International Medical Publishing
Author of 10 international medical books published by Thieme, a global leader in medical publishing.
- Medical books
- Peer authority
TTD.Design
Knowledge Design Studio
Transforming complex scientific and technical information into elegant presentations, educational assets and strategic communication.
- Scientific communication
- Visual systems
Neto Virtual
Experimental AI Product
An experimental AI product exploring digital identity, memory and legacy in the age of intelligence.
- Digital identity
- Memory
- Legacy
08How I Work
The method behind every intelligent experience.
Research, structure and validation applied consistently — so that specialized knowledge becomes a product people can actually use.
- Research
- Observe
- Structure
- Prototype
- Validate
- Scale
09Sharing Ideas Globally
Ideas taken to international stages.
2017
SXSW
Austin, USA
Speaking about the future of technology and human experience.
2019
SXSW
Austin, USA
Exploring AI, healthcare and the future of learning.
Germany
Frankfurt Book Fair
Germany
Representing medical publishing and knowledge dissemination.
New Orleans, USA
American Academy of Otolaryngology
New Orleans, USA
Presenting innovations in education and surgical training.
Jacksonville, FL, USA
Podcast with Amber Santos — Jacksonville University
Jacksonville, FL, USA
Conversation on innovation, healthcare and immersive learning.
10Recognition
Work built with institutions, clinicians and researchers.
Recognition here is measured by collaboration and impact — where the work was applied, and what it changed.
Healthcare
AI-native preventive care platforms built with clinicians, hospitals and patient-facing teams.
Research
Clinical and academic collaborations translating research into applied, usable systems.
Publishing
Ten international medical books with Thieme, plus independent authors published worldwide.
Education
Immersive learning systems adopted in surgical training and continuing medical education.
Innovation
Product ventures where specialized knowledge, design and AI converge into real products.
Global Conferences
SXSW, Frankfurt Book Fair and the American Academy of Otolaryngology, among other stages.
Voices from the field
What clinicians say about the work.
Pierre Galvagni Silveira, MD, PhD
Vascular & Endovascular Surgeon · Professor of Surgery, UFSC · CRM/SC 4089 · RQE 10592
"Mauro helped me create a highly sophisticated presentation that greatly benefited my company. He understood the entire process in just three phone calls and demonstrated a level of execution and delivery I had never experienced before."
Evaldo Dacheux de Macedo Filho, MD, MSc, PhD
Otolaryngologist · Director of Medical Affairs, Hospital IPO · Coordinator of the Center for Teaching and Research (NEP) · CRM-PR 8835 · RQE 5509
"Mauro helped us conceive, develop, and launch a groundbreaking collection of books incorporating Augmented Reality across the field of Otolaryngology. The work was executed with exceptional quality and later translated into English and Spanish, gaining international recognition."
Caio Márcio Soares, MD
Otolaryngologist · Facial Plastic & Reconstructive Surgeon · Rhinoplasty Specialist
"Mauro helped me launch a book featuring a groundbreaking technology that was unprecedented at the time. Beyond that, we worked together on several other projects, including a lecture in the Metaverse while I was in Iceland, as well as scientific articles published on international platforms. All of this had one single goal: to shorten the learning curve and create memorable experiences around complex content."
Eduardo Aimoré Bonin, MD, MSc, PhD
Gastroenterologist & Digestive Endoscopist · Researcher & Medical Educator · CRM-PR 15802 · RQE 9694
"Mauro has witnessed the evolution of technology through the present age of Artificial Intelligence. He has transcended this entire period through his extensive communication background, which makes him exceptionally prepared for the new times that lie ahead."
Elen D. J. de Masi, MD, MSc, PhD
Otolaryngologist & Facial Plastic Surgeon · Rhinoplasty & Facial Surgery Specialist · CRM-PR 11555 · RQE 21256
"In 2021, we published the book Facial Plastic Surgery in Augmented Reality. To this day, the book remains a success. I would like to thank Mauro Castro for his impeccable work in bringing this dream to life."
Maria Cristina de Alencar Nunes, PhD, Post-PhD
Speech-Language Pathologist | Dysphagia Specialist | Researcher & Medical Educator | CRFa 3-3362
"The book I co-authored with my colleagues, Dysphagia: Imaging Examinations in Augmented Reality, was launched in 2021 and went far beyond our borders, with English and Spanish editions later published by the international publisher Thieme. The book became a bestseller, and thanks to Mauro Castro's outstanding work, it gained international visibility. I am extremely proud to have Mauro as part of my professional journey, and I am deeply grateful to him."
Herton Coifman, MD, MSc, PhD
Otolaryngologist | Professor of Otolaryngology, UFPR | Otology & Geriatric Otolaryngology Specialist | CRM-PR 5746
"Mauro taught us how to bring together nearly 40 years of clinical experience and transform this knowledge into an accessible eBook for all professionals and patients interested in learning more about this medical practice. We at the Academy can only thank Mauro for this remarkable achievement, which adds tremendous value to our work and helps preserve and perpetuate our legacy."
Cezar Augusto Sarraff Berger, MD, MSc, PhD
Otolaryngologist & Facial Plastic Surgeon | Rhinoplasty Specialist | Co-founder, Brazilian Society of Rhinoplasty | CRM-PR 14867 | CRM-SP 85921 | RQE 12640
"Mauro Castro is truly exceptional — a visionary and a developer of groundbreaking technologies such as the Metaverse and Artificial Intelligence in healthcare."
- Hospital Sírio-Libanês
- UFPR
- Thieme
- PRESIA
- Intusmed
- MAYA
The future belongs to those who can transform knowledge into experience.
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Let's design the next intelligent experience together.
If you're building products where AI, design and specialized knowledge intersect, let's create something meaningful.